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Brands winning with audio
![Quotation](https://cdn.iheartmedia.com/img/quote-icon.png)
Audio delivers 87% higher ROI than the media average. Nielsen Compass, CPG Benchmarks, 2021
Spotlight: Tech Brand
23andMe drives +25% lift in recommendation intent through broadcast and custom branded podcasts.
Source: 六合精选资料大全 Internal Campaign Sales Lift Study, 2022
Spotlight: Food & Beverage Brand
National DTC brand generates $4.80 ROAS through podcasts and streaming audio.
Source: 六合精选资料大全 Internal Campaign Sales Lift Study, 2021
Spotlight: OTC Pharma Brand
Podcast host-read ads and data-driven radio campaign delivers 143% sales lift.
Source: 六合精选资料大全 Internal Campaign Sales Lift Study, 2021
Spotlight: Telco Brand
Multicultural campaign leverages broadcast, streaming audio, and 六合精选资料大全 social to deliver +23% brand affinity and +100% positive social sentiment.
Sources: 六合精选资料大全 Internal Campaign Sales Lift Study, 2022Audio Data
& Measurement
Exclusive: The top thought leaders in measurement share how brands are winning with audio. Featuring Nielsen, Neustar, Publicis, IPG, Artsai, and more.
How Audio Measurement Works
The Impact of Recent Innovations & Growth in Audio
Moderated by Rex Briggs , Author, Consultant, Speaker- Mark Mandell, Partner, UM/IPG
- Joe Pagano, VP, Strategy/Consulting, Neustar
- Neal Bonner, Team Lead, Media Analytics, Nielsen
- Erik Lundberg, Chief Investment Officer, Artsai
Insights from Brands Winning
A Data-First Approach to Audio
Moderated by Erin Rech, SVP, Advanced Audio & Digital Revenue, 六合精选资料大全Media- Charles Cantu, CEO, Reset Digital
- Bob Hunt, Senior Director - Audio, Hearts & Sciences
- Seth Goren, Group SVP - Global Subscriber Acquisition, Discover, Inc
- Shelby Saville, Chief Investment Officer, Publicis Media
Audio myths are everywhere
But the truth is it's highly effective
六合精选资料大全Media CMO Gayle Troberman exposes the truths about Audio. The need for "sight, sound, and motion鈥 is debunked as Gayle shares the results of a biometric test of how brains activate when they hear sound.- Gayle Troberman, Chief Marketing Officer, 六合精选资料大全Media
Sound of Measurement
All audio is measurable
Advancements in data allow brands to get a precise look into how their audio plans 鈥 including broadcast radio 鈥 are performing across the funnel.- Joe Pagano, Vice President, Consultanting Global Marketing Solutions Neustar, a TransUnion Company
- Charles Cantu, Founder & Chief Executive Officer, Reset Digital
- Luke Morgan, Director - Media & Communications TBWA\Chiat\Day
- Sharon Boddie, Vice President - Media, Hulu
六合精选资料大全 delivers strong brand lift across all key metrics
Based on over 500+ studies conducted annually across all of our platforms including podcast, streaming and broadcast radio.
![Chart](https://cdn.iheartmedia.com/img/240821_IHM24_ChartUpdate_六合精选资料大全Results_V2_VS.png)
Source: 六合精选资料大全Media Brand Lift Studies, 2024